Heinz advert pulled of the air

[wouldlikemuscle]

Oh I so just received a standardised response from heinz... this was basically their press release in email form... I'd already commented on some of their points about the reasons behind it being pulled!!


Dear Mr *WLM*

Thank you for your recent email regarding the Heinz UK commercial for Deli Mayo. Consumer feedback is very important to us and we appreciate the opportunity to respond.

Heinz pulled the ad in the UK because our consumer research showed that the ad failed in its attempt to be humorous and offended people on all sides.
Heinz apologises for its misplaced attempt at humour and we accept that this ad was not in accordance with our long-standing corporate policy of respecting everyone's rights and values.

Again, our sincere apology to anyone who felt offended. We appreciate you taking time to contact us to express your opinion and allowing us to address this issue.

Liz Pickstock
Consumer Contact Department