Road safety: A creative and brilliant idea

[princealbertofb]

I'd seen this some time before and wondered about its actual effectiveness. Apart from giving that one-time fright... what else has it done? Is there any way of verifying that it does end up deterring people from walking across the road without '' looking right, looking left, looking right again ''(oh, or was that the other way round? I'm French, so ... yes it is right! ... for Britain.)