Schwartz "Flavour Shots" ad.

[LONDONER]

I'm very resistant to advertising but I have to confess that while it doesn't make me want to buy the product, I do like this ad.

[MisterTinkles]

Nice, but such a waste of food items

[LONDONER]

Nice, but such a waste of food items

They probably weren't food items, after all, who would waste expensive spices like that? More probably they were just coloured powders.

[putresVigil]

I tend to agree. It is eye catching. The red, orange, and green colors seem well set against the backdrop of whites and gray blacks.

[MisterTinkles]

I hope so.

I read an article a few years back, about some expose' some media agent did on "food glamour", which was food advertising.

To make things like turkeys and steaks look all cooked to perfection, they would coat them with motor oil.

To make veggies look "hot", "buttery", or "glossy", they would put in some kind of liquid silicone product.

Cakes would be frosted with plaster in order for the "frosting" to not melt under the hot lights.

Pies would be glazed with shellac or varnish to keep the crust or the top of the pie from drying out under the lights, and keep it looking moist.

They had an estimated total of food wasted in making advertising for said food products, I dont remember the exact amount at that time, but it was into the millions per year.

SO much food is wasted in advertising. So much food, that it could feed the homeless and needy in one country for years.