I'm a very loyal person in general and I'm also brand loyal, generics feel inferior to me.
For example there's a difference between Coke and Pepsi, we all no that, yet a store brand will only make one generic cola.
Some generics are good, but mostly brand name products are better.
You mentioned Kleenex, it's the only facial tissue I buy because each brand is different and I've always liked Kleenex best, there isn't as much of a difference with Q-tips, but the generics have smaller cotton heads and weaker sticks, other preferences include:
-diet Pepsi (I hate diet coke but regular Pepsi is decent)
-regular coke (when it comes to the varieties with all the sugar, I prefer Coca-Cola)
-Cottonelle toilet paper (perfect balance between too rough like Scott's and too soft like Charmin)
-Bounty paper towels (the most absorbent and the softest)
-Heinz ketchup (can't stand the alternatives)
-Apple products (I gave up on Windows when they introduced Vista and I love my iPhone and iPad)
-Sweet n Low (don't believe what they say about cancer, look up the details of the study)
-Tweezersman tweezers (only for that patch of hair above the bridge of my nose so I have two seperate brows and not a unibrow, but you have to start off with threading)
-Boscia facial products (they have the best soap for my oily skin, the best blotter papers, and products for puffy eyes snd dark circles from not enough sleep and too much Internet along with Retin-A Micro keeps my skin perfectly clear)
-I like DeWalt too, it's Black and Decker's high-end products
-memechose Aleve? are you serious? only Brand name Advil will do and Dilaudid
for severe pain, Fiorinal or Fiorinal with codeine are the best headache medicines in the world but you need an Rx
-Pinkberry yogurt (not Red Mango or 16 handles)
-Braun self-cleaning electric razors
-John Paul Mitchell Clarifying Shampoo #3 is like a cure for oily hair
-Supersmile toothpaste
-Go Smile whitening products
-brand name prescription drugs (why do they push generics so hard)
-for sex toys Babeland has what you want
Don't go to Walmart because there are none in NYC, well there is one on Staten Island, but no one who doesn't live on Staten Island ever goes there.
I also only fill prescriptions at independent Pharmacies so I have the same pharmacist who knows what I like, CVS, Duane Reade and Walgreens rotate pharmacists but are good enough for OTC Meds.
I also like to give my business to "Forbidden Planet" for comics before I order from Amazon and look at Strand for books before going to Barnes & Noble.
Well you get the idea how brand loyal I am.