Here's an article that explains why they decided to cancel
Looking. Now, this is what I think... What is the economics of TV shows? How does their audience
on TV (the tv audience as opposed to any other kind of audience) impact this?
Now it seems to me that TV producers might need to have some balls and do the difficult thing, which is to keep a good show going (especially when it's getting better). Some say that series tend to decline after the third season, and maybe they are right, but there have been quite a few counter examples.
Now what gets me in this article, is that the audience on TV was apparently just 300,000. Only 300,000? That is not counting the number of people (like me) who have NOT seen this on TV because of unavailability.... Of course
Looking will have been viewed by many thousands more, probably millions by now, on account of it being spread on the Internet. Let's not hide our heads in the sand. Are the producers thinking of the fan base in a "large enough" fashion? I know this is probably not measurable, at this point, in terms of audience, but that's why the producers need to have balls... and so should banks, in that respect. A good analyst would probably know how much the series has affected
the actual viewers of the series. In a way, by not giving it more "shelf life", they might be killing the buzz that will reap the millions more dollars that the show could generate with video, DVD, etc sales...
http://malecelebnews.com/2015/04/08/look...e-special/