As for the packaging itself, I'm curious how it would've affected some kids I knew. Back when I was a kid, some boys found limited edition "death smokes" that were black with skull on it and bold-faced warning that these will kill you. Naturally, the boys had to light them up.
(They were upset when they couldn't find anymore "death smokes" with skull on the package.)
I'm curious how tobacco companies alter their advertisement in a society of "plain" packaging (quibble: to my mind, plain packaging would just be one color with no picture on it), since part of their way of getting buyers is the package itself that projects an image (of say toughness, sophistication, sexiness, and other such things, which a cigarette brand will tap through ads and how their cigarettes are packaged with colors and design).
I'm also surprised that smoking has only gone down 3 percent since this started. How much had it been going down before that? (And how much of that was attributed to death?)
Btw, just amusing to me, but I was hired to help an old guy who smoked, and while driving he went through the McDonalds drive-through, the lady who handed him his food flashed a No Smoking sign at him. Never mind that his truck was putting out a lot of fumes (probably not within legal guidelines), and all that the lady no doubt was inhaling with all the grease smoking within the place...not to mention the food itself. Her flashing that sign was so surreal that it made me laugh (even as I was also annoyed that his cigarette smoke was heading in my direction rather than toward the lady in the window).