Says he isn't interested

[meridannight]

It's okay to spoil a friend/partner/companion a bit. Men tend to do that with persons they are sexually attracted to, to a greater or lesser degree, depending on their constitution and character. However, you have to keep yourself anchored to reality at the same time. Don't overdo it, there's got to be a balance.

As for the rest of it, from what you've said it does not seem that he reciprocates your interest. It seems to be a more casual thing for him. For that reason, I wouldn't get attached to him. It's fine to mess around, but I'd look elsewhere for depth and feeling. The ball is in his court. He knows he has a chance with you, so if he wants it he knows to do something about it.