Marketing/Branding Expertise...anyone? Need help!
07-26-2013, 03:57 AM
So, here's the meat:
I've got this opportunity to experience the freedom I desire so greatly in the very very near future, and I want to make sure I do everything I can to make it work. Like, if done right I could be set for life...but I don't know how to do it right. I'm learning, and learning quickly, but there's so much to digest and so little time to do it in.
Basically, my step-mom and I are in the process of creating a product that will make life coaching much more affordable and available to anyone who can afford Starbucks more than twice a month. Super inexpensive, never been done before, and a great list of ways that we can expand, continue the growth, continue to help people, and continue to monetize the idea after the original has been launched. I'm SUPER excited, but also a little scared.
We're doing this really low budget (she's creating the content, I'm handling the technical and marketing aspects) - and for the concept, I'm confident that it will it will go above and beyond the requirements for giving it the potential to be wildly successful. We're doing a soft-launch w/squeeze page mid-August in alignment of when an interview she's doing goes live, and a full-launch mid-October when she releases another unrelated product.
The idea will be presented to about 300,000 people organically within the first week it's launched - and it will only cost us about 25% in affiliate sales whereas we're planning to offer future affiliates 50%. If just one out of every nine hundred people who views the product purchases it, my income from that alone will equal my current income. And it's being presented to a set of people who we already know are interested in what we have to say, so it could feasibly be one in one hundred or so.
That said, once we go live and it's presented to these folks, I trust that the idea is good enough, and fits a need well enough, that I'll say goodbye to my job (that I love, but doesn't fit all of my needs) to focus on this fully...and that's where I need help.
I can handle the technical aspects. I'm no developer, but I can manage putting together a beautiful, functional, well-branded site. Where I need help is the marketing. If done right, this can set us both free, and I don't want to screw it up...or let the initial onslaught of new customers lull us into a sense of security that causes us to accept the initial income as sufficient.
So, does anyone have any marketing expertise? And, if so, do you have any recommendations? Recommended reading? Blogs to follow? Simple ideas that will help change the course of my life? Anything that I may not have thought of?
I would be eternally in your debt.
I've got this opportunity to experience the freedom I desire so greatly in the very very near future, and I want to make sure I do everything I can to make it work. Like, if done right I could be set for life...but I don't know how to do it right. I'm learning, and learning quickly, but there's so much to digest and so little time to do it in.
Basically, my step-mom and I are in the process of creating a product that will make life coaching much more affordable and available to anyone who can afford Starbucks more than twice a month. Super inexpensive, never been done before, and a great list of ways that we can expand, continue the growth, continue to help people, and continue to monetize the idea after the original has been launched. I'm SUPER excited, but also a little scared.
We're doing this really low budget (she's creating the content, I'm handling the technical and marketing aspects) - and for the concept, I'm confident that it will it will go above and beyond the requirements for giving it the potential to be wildly successful. We're doing a soft-launch w/squeeze page mid-August in alignment of when an interview she's doing goes live, and a full-launch mid-October when she releases another unrelated product.
The idea will be presented to about 300,000 people organically within the first week it's launched - and it will only cost us about 25% in affiliate sales whereas we're planning to offer future affiliates 50%. If just one out of every nine hundred people who views the product purchases it, my income from that alone will equal my current income. And it's being presented to a set of people who we already know are interested in what we have to say, so it could feasibly be one in one hundred or so.
That said, once we go live and it's presented to these folks, I trust that the idea is good enough, and fits a need well enough, that I'll say goodbye to my job (that I love, but doesn't fit all of my needs) to focus on this fully...and that's where I need help.
I can handle the technical aspects. I'm no developer, but I can manage putting together a beautiful, functional, well-branded site. Where I need help is the marketing. If done right, this can set us both free, and I don't want to screw it up...or let the initial onslaught of new customers lull us into a sense of security that causes us to accept the initial income as sufficient.
So, does anyone have any marketing expertise? And, if so, do you have any recommendations? Recommended reading? Blogs to follow? Simple ideas that will help change the course of my life? Anything that I may not have thought of?
I would be eternally in your debt.
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