Lilitu Wrote:I don't think it's quite the right platform for the gay rights issue... xD because what if your favourite movie/book/restaurant/sandwich is suddenly homophobic??
I'm still gonna eat my food.
You, and others, but not eveyone, for sure.
I agree with you, recently restaurant (but also giant corporations like IKEA) are doing a campaign pro-LGBT, it's about evolution, more people isn't homophobic etc. But it's also marketing, a huge marketing, if you believe it or not.
And I also have an example, do you know BARILLA? It's the biggest and more important food company in Italy, and probably the worldwide leader in what concern pasta.
Recently, less than 3 months ago the CEO was asked about this kind of commercial (pro LGBT), why Barilla doesn't use this kind of family etc. The homophobic answer, about the concept of 'sacral and traditional family' caused a huge controversy.
Quote:"We won’t include gays in our ads, because we like the traditional family. If gays don’t like it, they can always eat another brand of pasta. Everyone is free to do what they want, provided it doesn’t bother anyone else.â€Â
I mean huge.
Barilla's divisions all around the world takes the distance from this opinion to retain the commercial damage.
In italy, but I think everywhere, the competitors of Barilla started with a pro-commercial campaign. In italy comparative marketing isn't legal, but in this case, everyone already knows what and why... And seems that some other brands are now powerful than in the past. Only for a phrase of a rival.
Now Mr. Barilla issued a series of apologise, but we will see the effective commercial damage at the end of the year.